Five Steps to a Successful Candy Buyback Program | Dentistry Today

Five Steps to a Successful Candy Buyback Program

Summer is fading, and the holiday season is right around the corner. All too soon, it will kick off with the sugar-fest that dentists and parents across the country dread. Seven in 10 parents wish their children received less candy and more sugar-free alternatives when trick-or-treating. That doesn’t seem likely to happen, as Americans spend billions of dollars on Halloween annually.

This year, you can help get excess candy out of kids’ hands and your dental practice into the news with a buyback program. Children sell their excess candy to your practice for a set price per pound. The kids have less sugar to consume, and the candy gets donated to a good cause.

Buyback Basics

First, name your event. There may be several dentists in the area conducting similar programs. Avoid confusion and make sure that yours is memorable with a distinctive, catchy name. Include your practice name to ensure that you get maximum brand exposure.

Second, set a date. Candy buybacks are normally held within the first week of November. Most practices choose the day after Halloween. Choose the date and time as soon as possible, so you can instruct your staff to schedule accordingly. You will want few, if any, appointments during that time, and you may need to schedule extra staff that day.

Third, set a price. The most common price offered is $1.00 per pound of candy. Some dentists choose to offer small gifts in addition to, or instead of, cash, such as gift certificates, toys, holiday-themed toothbrushes, or other appropriate rewards.

Fourth, choose a recipient. So, what will you do with all of that candy? The most common answer is to donate it to Operation Gratitude, an organization that sends care packages to active members of the armed forces. You can simply box up the collected candy, include a donation form, and mail it. The group takes care of the rest. Some dentists choose to work with other worthy organizations, or distribute the candy themselves. For example, one practice chose to send its donations to children’s hospitals for kids who were not able to trick or treat.

Fifth, preparation is key to a successful event. If you are offering gifts or prizes, procure them well in advance to avoid last-minute glitches. You will also need to have some basic supplies, including a postal scale or something similar for weighing candy, large bins for collecting donations, and some decorations to set a festive atmosphere. Don’t forget to have plenty of business cards or promotional materials, and hand them out as you collect candy.

Estimate the number of participants, and make sure that your office is adequately staffed. Also, assign someone to take pictures for posting on social media, adding to your website gallery, and including with press releases.

Promoting the Program

Charitable and community events present unique marketing opportunities, because you can reach an audience that normal advertising cannot. Create a buzz, get people talking about your practice, and establish yourself as a community leader.

The best ways to get the word out include:

  • Send a press release announcing the event, date, time, place, and beneficiary. When the buy-back is over, send another release including the number of kids who participated, the amount of candy collected, and other relevant information.
  • Contact local radio and television stations, as well as social media influencers. Ask them to announce the event, and encourage them to attend. Be sure to reach out to any broadcasters who host special interest segments.
  • Notify schools, local children’s organizations, and parenting groups.
  • Newspapers, business associations, and community-oriented websites often have event calendars. Ask them to add your buyback program.
  • Include the event in your newsletter, put up posters about it in your office, and talk to your patients about it.
  • Promote your event heavily on social media. It is challenging to get people to share simple practice advertisements, but they are eager to talk about fun and beneficial community events.

Take Your Event to the Next Level

Halloween candy programs are among the simplest to organize, and they can easily be expanded. Some practices offer prizes to increase the turnout. For example, you could award a gift certificate to the child or family who brings the most candy. You can also encourage schools, teams, or clubs to participate with a prize for the largest group donation.

If you want to grow the event without reaching deeper into your pocket, team up with fellow dentists, nutritionists, and pediatricians in your town for a combined buyback program. You can also ask other businesses and organizations in the area to sponsor your event by making contributions. As an added bonus, sponsors are usually eager to help advertise the program, because they also want maximum brand exposure.

Don’t spend another Halloween having nightmares about kids and cavities. Instead, make this holiday a public relations dream come true for your dental practice.

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The Gold Problem

12By: Edwin F. Gay

MONEY as a useful tool of civilization has been known for more than a score of centuries, but only during the last four centuries of more rapid economic expansion has its utilization demanded a marked development of technical skill and a refinement of theory. This modern period was ushered in with an intensified demand in Europe for gold and silver which was the result of an evident undersupply and which was sated by the voyages of discovery and the American mines. The precious metals poured into Europe through Spain, and as the flood swelled prices mounted until, from the middle of the sixteenth century to the middle of the seventeenth, there occurred a price revolution greater in volume and in its economic, social and political effects than any other which history records. Contemporary observers, casting about for the cause of the violent and general rise of prices, first discovered and roughly stated what came to be known as the quantity theory of money. They recognized from experience that prices tend to vary directly with the quantity of money in circulation. As gold and silver became more abundant and relatively less valuable, more coins of standard weight (i.e., higher prices) had to be paid in exchange for practically all other commodities — most of all for food products.

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gold price: With gold prices hitting 11-month high, is it time to invest in the yellow metal? – Times of India

gold chainsWhen Kim Jong-Un, the Supreme Leader of North Korea, pressed the button that detonated a hydrogen bomb last fortnight, gold traders around the world must have rejoiced, since gold usually does well during geopolitical turmoil. International gold prices reached an 11-month high of $1,335 last week.

But can we expect the rally to continue? Most experts don’t expect a big upward move from current levels. Here’s why.

Geopolitical concerns

There is no telling what will happen next in the ongoing tussle between US and North Korea. “If the crisis in the Korean peninsula continues, we might see international gold prices inching higher towards the $1,360 mark,” says Prathamesh Mallya, Chief Analyst, Non-Agri Commodities & Currencies, Angel Commodities Broking. This also means that prices could crash if fears of a military strike recede. “The geopolitical risk is already in the price. Gold will see an immediate correction if the Korean peninsula crisis ends,” says Lakshmi Iyer, Head of Fixed Income and Product, Kotak Mahindra Mutual Fund.

Weakening dollar

Other factors like the weakening dollar, the Federal Reserve not increasing interest rates and concerns about the Trump regime are also propping up gold prices. “We expect gold prices to remain range-bound with an upward bias in the coming months,” says Hareesh V , Research Head, Geofin Comtrade.

Since international gold is dollar denominated, the two share an inverse relationship. Dollar has slipped against major currencies and experts don’t see any let up on that front. Only a rate hike by the Federal Reserve can strengthen the dollar, but it keeps getting postponed. Conflicting economic signals by the Trump administration is another factor keeping the dollar low.

Read more via gold price: With gold prices hitting 11-month high, is it time to invest in the yellow metal? – Times of India

Hummingbird Resources to Take Wing With Malian Gold


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LONDON — London-listed junior miner Hummingbird Resources is exploring for opportunities and investigating derivatives to manage gold price risk, as it brings online a Malian mine its much bigger previous owner Gold Fields rejected.

Hummingbird’s shares have risen by more than 80 percent this year, boosted by anticipation its Yanfolila project will produce the first gold on schedule in December.

When the sector was recovering from the commodity crash of 2015-16, Hummingbird raised debt and equity to cover the roughly $88 million (£66.40 million) capital expenditure needed for Yanfolila, which it began to build last year.

It acquired the project from Gold Fields in 2014 for $21 million in the form of Hummingbird shares.

“It was a small project for a major but a big project for a junior. For us it was an amazing opportunity,” Hummingbird Chief Executive Dan Betts said in an interview.

“We’re 14 months into a 17-month project and everything is in place for first gold.”

Betts said he could be interested in other orphaned assets, as projects that don’t fit into big miners’ portfolios are known. The advantage for juniors is initial investment and work has taken place.

Read more via Hummingbird Resources to Take Wing With Malian Gold – The New York Times

Tooth Talk for Expecting Parents


An infant’s baby teeth are seen in an undated stock photo.

Pediatric dentists have long been advocates of the first birthday dental checkup as a way to establish a dental home for young children. But perhaps more importantly, expecting parents need to be informed about the relevance of the pregnancy period to the development of their child’s teeth.

When prospective parents discover that they will be expecting their bundle of joy, they are inundated with an overwhelming amount of information, precipitating a flurry of activity such as ultrasounds, blood tests, genetic counseling, Lamaze classes, shopping for baby clothes, and more. So, who even thinks about teeth?

When I meet with expecting moms, I bring up 5 key points. I frame them as a personal conversation, not as a lecture. Asking them “Did you know…?” and saying “Believe it or not…” grabs their attention.

Did You Know #1

You’re probably aware that when you’re pregnant, your baby is very much dependent upon you for its sustenance. So, it behooves you take good care of yourself with a proper diet and nutrition and by refraining from using alcohol and tobacco, getting proper rest, making regular visits to your obstetrician, exercising as recommended by your doctor, and so on.

Also, you should report any unusual pain or bleeding, sometimes referred to as spotting, to verify that the umbilical attachment has not been compromised. When a woman experiences difficulties during a pregnancy, they can affect the overall development of the unborn fetus, and even tooth development can be negatively affected.

Did You Know #2

Your child’s baby teeth begin to form and calcify during the first trimester of your pregnancy. By the time your baby is born, the front baby teeth are almost fully formed, and the crowns of the back baby teeth are complete. In fact, in some children, the 6-year molars (permanent teeth) have begun to form. Anything that disturbs the baby’s metabolism can cause teeth to develop discolorations or abnormal shapes and sizes. Sometimes, they may be missing altogether.

Read more via Tooth Talk for Expecting Parents | Dentistry Today

Sleep Apnea Increases Blood Pressure and More | Dentistry Today

Man-sleeping-and-snoring-overhead-viewSleep apnea can increase blood sugar and fat levels, stress hormones, and blood pressure, even if it’s left untreated for just a few days, according to the Johns Hopkins University School of Medicine. The study also produced additional support for the use of continuous positive airway pressure (CPAP) to keep the airway open in treating obstructive sleep apnea (OSA), which affects 20% to 30% of adults.

“This is one of the first studies to show real-time effects of sleep apnea on metabolism during the night,” said Johnathan Jun, MD, assistant professor of medicine at the school and senior author of the study.

OSA has been associated with risks for diabetes and heart disease, yet there has been no consensus on whether it causes these disorders or if it is just a marker of obesity, which predisposes patients to diabetes and heart disease. Also, previous metabolic studies of patients with OSA usually collected data while participants were awake, obtaining a snapshot of its aftermath, not the actual sleep period when OSA occurs.

To better understand how OSA affects metabolism, the researchers measured free fatty acids in the blood, glucose, insulin, and the stress hormone cortisol while participants slept in a sleep laboratory at the Johns Hopkins Bayview Medical Center. The participants’ brainwaves, blood oxygen levels, heart rates, and breathing, along with eye and leg movements, were recorded each night of the study.

Read more via Sleep Apnea Increases Blood Pressure and More | Dentistry Today

Investors Big and Small Ramp Up Gold Bets – MoneyBeat – WSJ

Gold Coins Images wide

Photo courtesy of this wallpaper

By Chris Dieterich
Aug 29, 2017 8:54 am ET
Another missile launch by North Korea has investors reaching for gold. The fact that retail and professional investors are now in sync with their bullish bets is sign that the precious metal can continue higher. Gold for August delivery on Monday shot up 1.3% to $1309.70 an ounce on the Comex division of the New York Mercantile […]

Read more via Investors Big and Small Ramp Up Gold Bets – MoneyBeat – WSJ

Palladium Prices Are on a Tear

Palladium barPrices for the precious metal are up 37% this year

Aug. 25, 2017 8:14 p.m. ET

Platinum bulls are hearing footsteps—from the precious metal’s close relative palladium.

Palladium has been a standout even amid the recent boom in industrial metals like copper, surging to its highest levels since 2001 amid a yearslong supply deficit. For the year, prices are up 37%, and some analysts and investors think palladium could soon cost more than platinum—a shift that would reverse a longstanding relationship and, in the…

Read the full article via Palladium Prices Are on a Tear – WSJ

Questions to Ask Prior to Root Canal Treatment | Dentistry Today

When one discusses clinical endodontic techniques, it often tends to involve a drill, an endodontic file, or an obturator. But a noninvasive procedure that must not be overlooked, and that which precedes the aforementioned, is that of diagnosing and treatment planning the case at hand.

In this article, the author will review diagnostic techniques in the form of very important fundamental questions that should be asked, along with clinical criteria to consider, prior to every potential endodontic case.

What Is the Origin of the Pain?

While a patient may have oral pain and point to the teeth, the clinician needs to determine if the pain is of an endodontic origin. Perhaps the pain is due to nonendodontic sources such as dentin hypersensitivity, occlusal trauma such as clenching/grinding, or is sinus-related. So, even if the patient points to his or her teeth, the clinician must always keep an open mind when diagnosing the symptoms. One cannot assume it is always endo-related.

Criteria to Consider
Pardon the obvious statement, but endo should be performed only if the clinician is certain that the pain is of an endodontic origin. Such pain should meet the fundamental criteria for pain of pulpal, or apical, origin. This, at least in part, includes symptoms such as lingering pain to hot or cold, no response to pulp tests (with exceptions), and cases with apical pathology (Figure A in the Table). One of the simplest but most important techniques to should use in order to diagnose the pulpal state is a cold test with Endo-Ice (Hygenic) (Figures 1 and 2). To determine common signs of pain of neuromuscular or parafunction origin, one should perform and evaluate the following: palpate for tender or tense masticatory muscles (Figure 3) and look for occlusal wear facets (Figure B in the Table) or nonlocalized pain that either wakes the patient up at night or is present upon waking up in the morning.

Read more via Questions to Ask Prior to Root Canal Treatment | Dentistry Today

Desktop Device Diagnoses What Causes Bad Breath | Dentistry Today


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Halitosis is no laughing matter. Bad breath can be the result of a range of problems, from the need for a good cleaning to systemic illnesses like acid reflux or diabetes. Nissha USA’s OralChroma is designed to help dentists identify those causes so effective treatment can begin, restoring fresh breath as well as good health.

“The OralChroma is a gas chromatograph. The only one of its kind currently available in the marketplace,” said Val Di Giovanni, P.Eng., who has been in the gas sensor industry for more than 25 years and is now the technical consultant of Nissha USA. “It will take a breath sample and analyze it and tell you what levels of the 3 major components of halitosis exist in that breath sample.”

Patients simply blow into a small, disposable syringe. The dental professional then inserts the syringe into the OralChroma, which analyzes the air sample. Within 4 minutes, the OralChroma measures the levels of those halitosis components in the sample. It then sends its findings to a computer that runs the associated data management software and presents the results.

The first component, hydrogen sulfide, is directly related to oral hygiene. Patients who haven’t been brushing or flossing, or those who haven’t had a recent cleaning or scaling, may see a buildup of organic debris on the dorsum of the tongue, producing the bad breath.

Methyl mercaptan, the second component, is associated with the bacteria that cause periodontitis, gingivitis, pockets, and cavities. The third component, dimethyl sulfide, is blood borne and comes from elsewhere in the system, possibly resulting from digestive issues, liver or kidney disease, or even cancer.

“Once you know the levels of these gases, then the professional involved—whether it’s a hygienist, a dentist, or even a medical doctor with the dimethyl sulfide—uses their experience to treat it,” said Di Giovanni.

A high level of hydrogen sulfide, for example, would prompt the hygienist to initiate a verbal examination of the patient’s diet, followed by an inspection of the mouth to see if cleaning is necessary. After a large methyl mercaptan reading, the dentist would perform an exam to find the infection causing the odor. High levels of dimethyl sulfide may require a referral to the patient’s primary care physician.

Once the source of the odor has been determined, the dental personnel would devise and execute a treatment plan. The OralChroma’s software then monitors the ongoing treatment, maintaining records of the readings from each dental visit and then charting them over time.

Read more via Desktop Device Diagnoses What Causes Bad Breath | Dentistry Today